Guide to Developing, Building, and Managing an International Brand
In today's increasingly globalized economy, businesses need to think beyond their bFree Downloads to succeed. Building an international brand is essential for companies that want to reach new markets, increase their sales, and build lasting customer relationships.
4.5 out of 5
| Language | : | English |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| File size | : | 2670 KB |
| Print length | : | 323 pages |
| Screen Reader | : | Supported |
This comprehensive guide will teach you everything you need to know about developing, building, and managing an international brand. You'll learn how to:
- Conduct market research and identify target markets
- Develop a global brand strategy
- Create a strong brand identity
- Adapt your marketing and communications to different cultures
- Manage your brand globally
This guide is packed with case studies, examples, and advice from experts in the field. It's the essential resource for any business that wants to build a successful international brand.
Table of Contents
- Chapter 1: to International Branding
- Chapter 2: Market Research and Target Market Identification
- Chapter 3: Developing a Global Brand Strategy
- Chapter 4: Creating a Strong Brand Identity
- Chapter 5: Adapting Your Marketing and Communications to Different Cultures
- Chapter 6: Managing Your Brand Globally
- Chapter 7: Case Studies
- Chapter 8:
About the Author
Dr. John Smith is a leading expert on international branding. He has over 20 years of experience in the field, and has worked with some of the world's most successful brands. He is currently a professor of marketing at the University of California, Berkeley.
Free Download Your Copy Today
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4.5 out of 5
| Language | : | English |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| File size | : | 2670 KB |
| Print length | : | 323 pages |
| Screen Reader | : | Supported |
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4.5 out of 5
| Language | : | English |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| File size | : | 2670 KB |
| Print length | : | 323 pages |
| Screen Reader | : | Supported |
